Website SEO
SEO or Search Engine Optimisation is the method of giving your website the best advantage of appearing at the top of the search engine result pages (SERPs) for particular keywords or phrases. Search engines use complicated algorithms to determine which are the most relevent and authoritive websites based on your search terms.
Optimising your website
At Geecko we use the search engines best practice guidlines to ensure that your website is optimised to appear for the search terms and keywords that are most relevent for your sites content. This is often called the white hat approach as apposed to a black hat approach, which uses deceptive techniques to trick the search engines into thinking that your site has more authority or more relevance.
What we do optimise. (White Hat)
- Title tags
- Heading tags
- Meta Description
- Content - (Unique, quality content makes all the difference)
- Anchor text
- Keyword analysis
- Request natural inbound links
- Descriptive alt tags on images
- Long tail analysis
What we don't do. (Black Hat)
- Keyword stuffing
- Link farming
- Hidden text
- Doorway pages
- Cloaked pages
- Spamming
Our SEO Results - Natural/Organic SEO Ranking
We build all our websites to be optimised to perform well in the search engines. It is important to decide on the keywords that you want to rank for before the website is built. I have dated the following SEO reports as they can and do change over time.
Website www.cherylscottpodiatry.co.uk
Out of 20 relevent search phrases
20 Google Page 1
16 Google Position 1
| www.cherylscottpodiatry.co.uk | 10 Feb 2011 |
| Search Term | Google Position |
| Cheryl Scott | 1 |
| Cheryl Podiatrist | 1 |
| Cheryl Chiropodist | 1 |
| Cheryl Fenny Stratford | 1 |
| Cheryl Bletchley | 1 |
| Chiropodist Fenny Stratford | 1 |
| Chiropodist Bletchley | 1 |
| Chiropodist Milton Keynes | 2 |
| Podiatrist Fenny Stratford | 1 |
| Podiatrist Bletchley | 1 |
| Podiatrist Milton Keynes | 3 |
| Nail Surgery Fenny Stratford | 1 |
| Nail Surgery Bletchley | 1 |
| Nail Surgery Milton Keynes | 1 |
| Biomechanics Fenny Stratford | 1 |
| Biomechanics Bletchley | 1 |
| Biomechanics Milton Keynes | 1 |
| Foot Problems Fenny Stratford | 1 |
| Foot Problems Bletchley | 3 |
| Foot Problems Milton Keynes | 9 |
Website www.mkbackpain.com
Out of 28 relevent search phrases
30 Google Page 1
13 Google Position 1
| www.mkbackpain.com | 10 Feb 2011 |
| Search Term | Google Position |
| MK Back Pain | 1 |
| Milton Keynes Back Pain | 1 |
| Chiropractic Fenny Stratford | 1 |
| Chiropractor Fenny Stratford | 1 |
| Back Pain Fenny Stratford | 2 |
| Neck Pain Fenny Stratford | 2 |
| Migraines Fenny Stratford | 1 |
| Headache Fenny Stratford | 6 |
| Dizziness Fenny Stratford | 1 |
| Whiplash Fenny Stratford | 1 |
| Pain Fenny Stratford | 4 |
| Chiropractic Milton Keynes | 2 |
| Chiropractor Milton Keynes | 2 |
| Back Pain Milton Keynes | 1 |
| Neck Pain Milton Keynes | 3 |
| Migraines Milton Keynes | 5 |
| Headache Milton Keynes | 1 |
| Dizziness Milton Keynes | 1 |
| Whiplash Milton Keynes | 4 |
| Pain Milton Keynes | 3 |
| Chiropractic Bletchley | 2 |
| Chiropractor Bletchley | 2 |
| Back Pain Bletchley | 5 |
| Neck Pain Bletchley | 4 |
| Migraines Bletchley | 1 |
| Dizziness Bletchley | 1 |
| Whiplash Bletchley | 6 |
| Pain Bletchley | 5 |
| MK Chiro | 2 |
| MK Chiro Clinic | 1 |
Useful SEO links
You may find the following links useful to learn more about SEO
SEO Software. Simplified. | SEOmoz - A site with useful SEO analysis tools and information.
SEO - Wikipedia - SEO information from Wikipedia
Google - Search Engine Optimisation (SEO) - A guide on the Google webmaster site.
Bing - Search Engine Optimisation (SEO) - A guide on the Bing webmaster blog.
Markup Validation - Check any webpage for HTML errors and sloppy construction.